Wednesday, May 16, 2012

Hasbro's Care bear-ing issues

Ok in case you wondering what the title means, a hasbro rep told Cartoonbrew about the new carebears cartoon that the HUB is going to launch soon.

They think their Care Bears show needs an adult male fanbase, too, and they’re shamelessly encouraging it themselves. Their PR firm sent us the following press release, which besides not understanding the distinction between drawn and CG animation, suggests names for potential male Care Bear fans:
Hey Amid-
What’s the Care Bears equivalent of a Brony? Belly-Bros? Care-Dudes? “Care Bears: Welcome to Care-a-Lot” premieres this June on The Hub TV Network and features the same re-imagined CG animation and spirit of friendship and caring that made shows like “My Little Pony Friendship is Magic” a cult hit.
“Care Bears: Welcome to Care-a-Lot” is a modernized, CGI-animated version of the classic animated cartoon, which hits its 30th anniversary this year! Re-imagined in the same vein as the Hub’s other hit television shows, everyone’s favorite bears and their iconic Belly Badges have been transformed with today’s technology into a series that kids and families can enjoy together. I’d love to see if you’d be interested in featuring the bears for the series launch this June.
I have art and clips available and can also do email interviews with Executive Producer Sarah Finn, our director and voice talent. Let me know if this interests you and I can send over some more details!
[PR flack]
Well after lets say less than happy bronies in the comments Hasbro quickly retracted this comment with

Hi Amid,
Last night I came across your story on Cartoon Brew titled “The Hub Hopes Men Will Start Calling Themselves “Belly Bros” and “Care Dudes.” In response, I wanted to let you know that this was an unapproved and unsanctioned pitch by our PR agency that we are completely taken aback by. Both The Hub TV Network nor American Greetings Properties had any knowledge of the pitch angle. It is not our intention to compare Care Bears to My Little Pony and/or the Brony community.
All the best,
Crystal Williams
Manager, Communications & Publicity
The Hub

Tell us what you think about this? Think this will have the same success as My Little Pony? Hasbro jumped the gun? Tell us below!

Sources 1 , 2


  1. No. I don't think it will have the same success as FiM. 1) The animation in general. Just no. 2) WAY too upbeat from what I've seen here and other screenshots. 3) Unrelated to Lauren Faust or someone known for decent cartoons.